Craig Tower designs, conducts and manages market research and evaluation studies at Microfinance Opportunities. With more than 12 years of professional experience, Craig helps our industry better understand the needs of microfinance consumers and measure the impact that financial education programs have on consumer knowledge, skills, attitudes and behavior.

Craig has an extensive background in domestic ethnographic market research and in teaching qualitative research methods. Previously, he worked as a consultant for Context-Based Research, an ethnographic firm based in Baltimore, and served as an instructor of anthropology at Loyola University Chicago and Northwestern University. Before turning to research, he provided technical assistance to farmers while in the U.S. Peace Corps in Mali, and later led educational projects for two U.S.-based alternative transportation organizations.

Craig holds a Bachelor of Arts degree in history and intercultural studies from Haverford College. He also earned a doctorate degree in cultural and linguistic anthropology from Northwestern University, where he conducted in-depth field research on communication technologies in West Africa and received a Fulbright Fellowship and a grant from the Wenner-Gren Foundation.