The Consumer Education for Branchless Banking (CEBB) Professional Development Program and CEBB Toolkit supports organizations that have direct access to consumers and are implementing or planning to implement branchless banking services, such as MFIs, Banks, NGOs, and Telcos.
The CEBB Professional Development Program is ideal for mid-level staff of branchless banking and mobile money providers in charge of managing customer and front-line staff training, consumer education, consumer protection programs, or marketing initiatives for Branchless Banking services.
Each learner is provided access to a suite of course materials, strategy development tools, background reading, and sample resources. These cover the depth and breadth of each of the eight steps in designing and building a Consumer Education strategy that promotes and supports the uptake and use of Branchless Banking services.
In combination with the CEBB Toolkit, the Consumer Education for Branchless Banking (CEBB) Professional Development Program will:
- Demonstrate the value of a consumer centric approach to financial education applied to Branchless Banking (BB);
- Provide information that assists institutions to understand how consumer financial education can contribute positively to their implementation of a BB service delivery model, while also weighing up the challenges of bringing such an education solution to bear; and
- Offer a roadmap and tools for how to develop, implement, monitor and evaluate a CEBB program.
